RND offers an affordable, high-quality range of electrical components to engineers around the world, and I took the lead in developing the visual design for their Spring Sale Campaign.The idea was to create a visual identity that feels fresh and clean, inspired by the feeling of spring. Instead of featuring the actual products, I used the brand colours and abstract shapes to create a more playful and contemporary look.
The Homepage Hero Banner and the Challenges on Text Arrangement
The campaign ran across websites in different countries, so I also had to consider how the text would be positioned and adapted to accommodate different languages and text lengths.
Banners in other sizes
